Lets Guide

As we step into 2025, many are eager to plan their next staycation in the UK, and Cornwall continues to be one of the most sought-after destinations. With its stunning coastal paths, breath-taking sea views, and the promise of a perfect escape, it’s no wonder that holiday homes in this region are in high demand.

Top Tips for Marketing Your Holiday Home in Cornwall

To ensure your holiday home stands out and meets the demand, here are some top tips:

1. Understand Your Target Audience: Know who your property is best suited for. Is it ideal for families, couples, or solo travelers? Tailor your marketing to appeal to your ideal guests.
2. Sell the Experience: Highlight what makes your property special. Use vivid descriptions and high-quality photos to showcase the unique features and experiences your guests can enjoy.
3. Optimise Your Online Presence: Ensure your property is listed on popular holiday rental websites. Use professional photos and compelling descriptions to attract potential guests.
4. Utilize Social Media: Share beautiful images and engaging stories about your property and the local area on social media platforms. This can help create a buzz and attract more bookings.
5. Offer Flexibility: With the rise of short breaks, offering flexibility across your calendar will ensure you will appeal to the demand to maximise bookings.
6. Encourage Reviews: Positive reviews can significantly boost your property’s reputation. Encourage satisfied guests to leave reviews on popular review sites.
7. Stay Updated with Regulations: Keep abreast of any new regulations or rules regarding holiday lets in Cornwall to ensure compliance and avoid any legal issues.
8. Be Pet-Friendly: If possible, make your property pet-friendly. Many travellers look for accommodations that welcome their furry friends.
9. Provide a Welcome Pack: A thoughtful welcome pack with local information, maps, and some treats can make a great first impression and enhance the guest experience.
10. Maintain High Standards: Ensure your property is well-maintained and furnished to a high standard. A clean and comfortable environment will encourage guests to return.

By following these tips, you can effectively market your holiday home in Cornwall and attract more guests looking for the perfect stay-cation experience.