Lets Guide

As the summer holidays wind down and the crowds thin, many holiday let owners assume bookings will slow too. But September in Cornwall is far from quiet — it’s a golden opportunity. With the beaches less crowded, the weather still mild, and the landscape beginning to glow with the first hints of autumn, now is the perfect time to target guests who aren’t tied to the school calendar.

Think young families with pre-schoolers, couples, groups of friends, and solo travellers. All looking for a spontaneous escape after the peak season chaos. If you’re not already targeting the last-minute September market, here’s why you should start, and how to make your property stand out.

Targeting the Right Guests

Young families without school-age kids are still eager for a seaside adventure, but without the summer stress. Market your stay as “toddler-friendly” and highlight quieter beaches, family walks, and flexible check-in days.

Couples and friends often book spontaneous short breaks in September, drawn to Cornwall’s romantic coastline, cosy pubs, and scenic trails. Create offers around weekend escapes, anniversary stays, or midweek mini-breaks with a touch of luxury.

Solo travellers seek peace, space, and inspiration. Emphasise your retreat’s tranquillity, strong Wi-Fi for remote workers, and nearby walking routes or wellness opportunities.

Make the Most of Autumn Features

Cornwall in September offers a unique kind of charm. Now’s the time to promote features of your holiday let that appeal to the cosy, off-peak vibe:

• Woodburners & Fire Pits: Guests love the idea of a crisp September walk followed by a glass of wine by the fire. Make sure your listings include pictures of the fire set and ready to light.
• Cosy Interiors: Think blankets, ambient lighting, books and board games. September guests want comfort — showcase how your space helps them unwind.
• Walking & Exploring: Promote nearby coastal paths, secret coves, and local cafes that stay open into autumn. Guests love insider tips, especially when crowds have gone.
• No Crowds, No Queues: Highlight the peacefulness of the season — no battling for beach space or waiting for a table at the best seafood spots.

Embrace Flexibility & Spontaneity

September guests often book at the last minute. Flexibility is key:

• Offer short breaks: 2- or 3-night stays are increasingly popular in autumn.
• Flexible check-in/out: Midweek or late check-ins can be a big draw for spontaneous travellers.
• Last-minute offers: Use social media or your mailing list to promote flash deals — a discounted weekend, a free night, or added extras like a welcome hamper.

Create an Irresistible Autumn Message

Update your marketing to reflect the season. Replace beach towels and BBQs with warm lighting, autumn walks, and the scent of logs on the fire. Use words like “cosy,” “peaceful,” “spontaneous,” and “retreat.” Make it easy for guests to imagine escaping to your place next week.

September isn’t the end of the season — it’s a fresh chapter. Embrace the last-minute market, pivot your messaging, and watch your calendar fill.