Lets Guide

January follows a busy, indulgent Christmas and New Year. After weeks of celebration and constant motion, many potential guests are craving calm, simplicity, and space to breathe.

Wallets may feel a little lighter, but this does not mean guests are unwilling to invest. They are simply investing differently. This month is less about extravagance and more about wellbeing, comfort, and slow living.

Slow mornings, warm fires, and uncomplicated days resonate strongly with couples, friends, solo travellers, and remote workers. Not every guest is looking for a packed itinerary. For many, doing less is the whole point.

Position your holiday home as a place to recharge:

• A peaceful retreat connected to nature
• Walks straight from the doorstep
• Views worth sitting still for
• Interiors that feel warm, thoughtful, and lived-in

January is about stillness, solitude, and switching off. Let your marketing reflect that.

Features that stand out this month:

• Rural retreats
• Wood burners
• Saunas and hot tubs
• Sea views
• Design-led, thoughtfully curated interiors

Offers to consider in January:

• Midweek or longer-stay incentives
• “Work from here” winter rates
• Complimentary late check-out
• Added extras such as logs, welcome hampers, or local produce
• Small value-adds rather than heavy discounts

Then: Inspire the Planner for Summer 2026

While last-minute stays continue to rise across the industry, Cornwall’s super-peak summer weeks remain as valuable as ever. The school holidays still drive the highest demand for weekly rentals. Families plan well ahead to secure the right holiday home in the right location.

After the festive season, many families have only just returned home or waved goodbye to loved ones. Thoughts are already turning to the next time everyone will come together. WhatsApp groups are firing up with beach photos, date suggestions, and “Shall we do Cornwall this year?” messages.

This is your moment to inspire those conversations.

Showcase your holiday home as the backdrop to a classic Cornish summer. Sandy beach days, coastal path walks, BBQs in the garden, salty hair, and slow evenings as the sun goes down. Highlight space, comfort, and proximity. This could be walking distance to the beach, room for extended family, or somewhere dogs and children are equally welcome.

By capturing attention now, you place your holiday home at the centre of the planning stage. This happens long before dates are locked in elsewhere.

Features that stand out for Summer 2026:

• Hot tubs, swimming pools, media rooms, don’t be shy. Shout about your luxury features for them to see.
• Walking distance or easy access to beaches
• Outdoor space for dining, play, and relaxing
• Family-friendly layouts and flexible sleeping
• Dog-friendly accommodation
• Parking and easy arrival logistics
• BBQs, outdoor showers, and storage for boards and wetsuits

Encourage followers to book again by including these suggested prompts:

• Summer 2026 dates now open
• Secure your Cornish summer dates before the best weeks fill
• Planning ahead pays off. Book early for the best choice of dates
• Choosing their perfect stay now before they miss out

Future: Secure a Cornish Christmas

This is the time to reconnect with guests who stayed with you over the festive period. It’s also a chance to speak to your wider mailing list. Christmas stays are remembered long after the decorations come down. For many guests, the idea of returning is already forming.

Ask the question early. Will 2026 be a Cornish Christmas again?

Position your property as the heart of the celebration. A base for winter walks, festive gatherings, and time spent together in one of Cornwall’s most atmospheric seasons.

Cornwall in winter offers something truly special. From its local festive events to the buzz in hot spots like St Ives at New Year, it remains one of the biggest and most sought-after celebrations in Cornwall. Availability is limited. Demand is strong. Guests who plan ahead are rewarded with the best choice of dates and properties.

Encouraging early commitment allows guests to secure their festive plans with confidence and gives you certainty that key dates are booked well in advance.

Features that stand out for Festive 2026:

• Central St Ives locations or easy access to town
• Space for family and friends to gather
• Wood burners and cosy living areas
• Proximity to winter walks and sea views
• Well-equipped kitchens for festive meals
• Parking and easy arrivals during peak periods

Encourage followers to book again by including these suggested prompts:

• Is 2026 your Cornish Christmas?
• Festive dates are limited. Secure yours early
• Plan ahead and lock in your Christmas by the sea

By reviewing your bookings across these key periods, you can clearly identify where your marketing efforts should be focused. For many within the industry, these plans are mapped out months in advance, but it is never too late to refine your approach.

If you are feeling on the back foot, or motivated to join the conversation and strengthen your bookings in Cornwall throughout the year, now is the time to act. Positioning Cornwall as a year-round destination requires consistency, clarity, and timely inspiration.

For ongoing insights, seasonal strategies, and practical advice to support your holiday let marketing, sign up to the Lets Guide blog and stay one step ahead.