Lets Guide

Each and every holiday home has something special to offer. There may be an obvious feature like a hot tub. It could be that it is a stones throw to the beach. Marketing your holiday home doesn’t need to be complicated. Many owners and hosts miss out on opportunities to showcase these sought after features and amenities on their property listing and in their photography. Check out these quick tips to simply highlight your homes best features on your property listing.

Property Listing – Summary

The best way to showcase the highlights about your holiday home is to write a summary alongside your detailed description about your holiday accomodation. Here are a few examples:

• EV Charger
• Parking
• Hot Tub, Sauna, Swimming Pool etc
• Number of bedrooms
• Occupancy level
• Children’s Equipment like Travel Cot, High Chair and Stair Gates
• Linen and towels
• Wi-Fi, or better still state the average speed or if it’s ultrafest fibre
• Dog Friendly
• Views – Sea View, Countryside etc
• Balcony or Sun Terrace
• Outdoor Space
• Distance to shops, beach or local pub
• If outside a honey pot area (highly desirable town, i.e St Ives) distance to the town
• Wood burner

By doing so, You have directed the visitors attention to focus on the atteibutes that appeal and encourage them to read more and book.

Professional Photography

Many of us will spend our evenings discovering new stays online for inspiration or to book our next stay. As potetnial guests we trail through socials and website in search of the perfect abode for our next getaway. At this point, reading lengthy text on a phone becomes increasingly taxing. By providing professional photographs of the best bits of your holiday home will help you grab the attention of your next guest.

To drive bookings, these photos must always be of quality. Dark images, out of focus or poor angles may be cheaper or quicker but they will hold you back from bringing in the bookings. Investing in a photoshoot with a professional photographer will allow you to capture your home and the thoughtful details in the best light. Imagine capturing the roaring fire in your wood burner, a close-up of the EV Charger and sea view that is insta worthy. These images will create a message of not just a place to stay but an experience guests want to immerse themselves in.

Amenities – Schedule Monthly Checks

If you are using an OTA for bookings, you may have already discovered the selectable filtered amenities available. These amenities arrow down a guest’s hunt for the right property in a quick filtered search. The OTAs main role is to convert bookings and with this focus, such platforms regularly add more options to follow the markets trends. We recommend scheduling a monthly check to ensure your listing is optimised to be found by prospective guests.. This quick 10 minute task will make sure that your holiday home will be visible across the most searches. Broadening your reach can only be a good thing when you are wanting to be seen and booked throughout the year.

Interested in Adding More to Your Holiday Home?

Not every feature needs to be a physical offering in your home. Marketing your home to the demand of the market conditions and industry trends is another great way to appeal to guests. Consider being dog friendly, offering flexible calenders for all lengths of stays or fast complimentry Wi-fi. You can add value by listening to what guests want and simply highlighting this in your summary.

What are you waiting for? Be seen, shout about your best bits and increase your bookings with these simple tips today.